3-Month Totals
Total Views
88,993
Mar–May 2026
Total Reach
42,272
Unique accounts
Total Interactions
1,309
Likes, comments, saves
Link Clicks
942
Bio + post links
Profile Visits
1,398
To @mrchristmas
New Followers
404
Net new
Month-by-Month Performance
| Month |
Views |
Reach |
Interactions |
Link Clicks |
Profile Visits |
Follows |
| March |
14,666 |
4,285 |
238 |
21 |
417 |
125 |
| April |
36,059 |
18,624 |
523 |
450 |
484 |
140 |
| vs March |
+146% |
+335% |
+120% |
+2,043% |
+16% |
+12% |
| May |
38,268 |
19,363 |
548 |
471 |
497 |
139 |
| vs April |
+6% |
+4% |
+5% |
+5% |
+3% |
−1% |
April was the breakout month. Reach jumped 335% and link clicks exploded from 21 to 450 — a 20x increase — as posting activity ramped up. May held steady and continued growing across every metric, confirming April wasn't a fluke.
Monthly Trend — Views & Reach
Link Clicks by Month
Link clicks grew 20x from March to April and held in May. The content program is driving real traffic.
New Followers by Month
Follower growth is consistent (~130–140/mo) but hasn't accelerated with reach. Viral content isn't converting to followers yet.
Standout Days
Highest Reach Days — What Worked
-
May 31
1,789 reach · 5,247 views · 102 interactions · 50 profile visits
Best day of period
-
May 10
2,674 reach · 5,247 views · 73 interactions · 35 profile visits
2nd highest reach
-
April 3
1,835 reach · 3,265 views · 79 interactions · 25 profile visits
April peak
-
April 27
1,273 reach · 2,634 views · 81 interactions · 34 profile visits
High engagement
-
March 25
867 reach · 1,846 views · 70 interactions · 26 profile visits
March peak
Spikes are consistent with post days — reach and interactions jump together, suggesting individual posts are driving the lift rather than algorithmic distribution. Identifying what content was posted on May 31, May 10, Apr 3, and Apr 27 would help replicate these peaks going forward.
Key Takeaways
The content program is working. Every metric improved significantly from March to April and continued growing in May. Views are up 161% over the period, reach up 352%, and link clicks up 2,143%. Starting from a low base, but the trajectory is strong.
Link clicks are the clearest win. Going from 21 in March to 471 in May shows the content is driving real action — people are clicking through to the site, not just watching. This is the metric most directly tied to business impact from organic social.
Follower growth hasn't caught up to reach growth. Reach grew 4.5x from March to April but followers only grew 12%. High reach with low follow-through usually means the content is interesting but not giving people a strong reason to follow. More "this is who we are" content — behind the scenes, ongoing series, recurring characters — tends to convert viewers to followers.
March was nearly zero on link clicks (21 total). This is likely the period before consistent posting began. The June CIJ campaign and weekly posting cadence going forward should keep April/May levels as the new floor.